The Iowa Corn Growers Association announced they will be the new sponsor for the Cy-Hawk series. No huge shock here- the Iowa Corn Growers have been involved in the series for a couple of years now. They've been sponsoring the Corn-Fed Game Day promotion for the past couple of years.
The only change will probably be more of those good feeling ads during the game showing the sun setting on a combine set to nice music. Makes you feel good about being an Iowan. I think its a great pair.
The biggest question is, what happened to Hy-Vee? They sponsored the series for a long time, and suddenly dropped off. My guess (total speculation) is that Hy-Vee might be looking at the Iowa-Nebraksa series (especially football) and might explore the possibility there.
It's no secret that the Iowa-Nebraksa match up will be a marquee event, and with Hy-Vee rapidly expanding into the Omaha area, it seems like a fit. If Hy-Vee wants to really expand their marketing in Omaha, getting involved with Nebraska is the way to go- they're the only show in town during football season.
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